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4 Reasons Why Market Research Pays (cont.)
POR RRHH Digital, 01:10 - 28 de Junio del 2013

Recursos Humanos Digital

3. It can lead to happy accidents

A few years ago, snack company Frito-Lay took Facebook to find out what new flavor of chip their fans would like the most; and they got more information than they bargained for. Their direct-source poll not only produced results, but they were able to sort the data by location to optimize potential sales (New York preferred a churro flavor, while California and Ohio chose a beer-battered onion ring taste). You never know what you’ll find out until you ask!
4. The Internet has changed everything
In this technological age, opinions are shared, shaped and changed faster than you can say ‘demographic.’ Past experience, of course, is a good place to start, but it can be dangerous to rely on it too much, as statistics and sentiments can shift very quickly. Market research keeps a company relevant and progressive, which are essential qualities when trying to beat out competitors. Secondary research (gathering reports and studies from established sources) does have its place, but social networking and free survey sites like SurveyMonkey keep you in the loop at an even more central level. 
With a little market research, a company can save itself from guessing games and assumptions; and what’s more, taking the initiative to get to know target audiences gives businesses a reputation for customer care that earns more followers all the time. Are you ready to get started? Keep reading for Target Language to start the conversation.
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3. It can lead to happy accidents

A few years ago, snack company Frito-Lay took Facebook to find out what new flavor of chip their fans would like the most; and they got more information than they bargained for. Their direct-source poll not only produced results, but they were able to sort the data by location to optimize potential sales (New York preferred a churro flavor, while California and Ohio chose a beer-battered onion ring taste). You never know what you’ll find out until you ask!

 

4. The Internet has changed everything

In this technological age, opinions are shared, shaped and changed faster than you can say ‘demographic.’ Past experience, of course, is a good place to start, but it can be dangerous to rely on it too much, as statistics and sentiments can shift very quickly. Market research keeps a company relevant and progressive, which are essential qualities when trying to beat out competitors. Secondary research (gathering reports and studies from established sources) does have its place, but social networking and free survey sites like SurveyMonkey keep you in the loop at an even more central level. 

 

With a little market research, a company can save itself from guessing games and assumptions; and what’s more, taking the initiative to get to know target audiences gives businesses a reputation for customer care that earns more followers all the time. Are you ready to get started? Keep reading for Target Language to start the conversation.

 

 

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