Late Majority

Redaccion

22 Mar, 2013
12:39 am

RRHH Digital Late Majority refers to the last large segment of people to adopt a new product or technology. This population will adopt an innovative product only after seeing that the majority of the population already has; it may even take a long time for them to accept pioneering products as they are typically older, less affluent and less educated than the previous types of consumers (innovators, early adopters, etc.).

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