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Business Vocabulary Exercise II
POR RRHH Digital, 00:16 - 18 de Junio del 2014

In this post you will find some words and some definitions. Your task is to complete and match each word with the correct meaning. Answers will be given below.

Words

Definitions

1.  Launching
  1. Activity of giving brand names to products, developing people´s awareness of them.
2.  Competitive Advantage
  1. The graphics, sound, video and text that make up a web page.
3.  Branding
  1. Display products.
4.  Overtook
  1. Likely problems or difficulties.
5.  Positioning
  1. A period of determined effort.
6.  Push
  1. A planned group of activities to achieve a specific result.
7.  Campaign
  1. Something that helps you be more successful than others.
8.  Gurus
  1. Become more successful.
9.  Target Audience
  1. Attracts attention.

10.  Content

  1. How people think about a product in relation to a company’s other products and other competing products.

11.  Insight

  1. A clear and deep understanding.

12.  Diluting

  1. Introducing something new.

13.  Showcase

  1. Experts who give advice

14.  Pitfalls

  1. The specific group of people that a product is meant to attract.

15.  Stands out

  1. Weakening.

ANSWERS

1 – L

2 – G

3 – A

4 – H

5 – J

6 – E

7 – F

8 – M

9 – N

10 – B

11 – K

12 – O

13 – C

14 – D

15 – I

 

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